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Time Line Template Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value by J. Nicholas de Bonis, X "Any marketing book capable of generating real discomfort and inspiration in equal quantities (like this one does) has to be a 'must read'. A 'hands-on, ' practical guide to help you improve your business and delight your customers." ----Paul J. Snaith, Vice President Marketing, Shell Gas (LPG) "(Its) practical approach separates it from the plethora of theoretical marketing books. The treasure this book gives us is the template for building our own practical, proven marketing road map." ----David L. Hilton, Director New Business Acquisition, Lockheed Martin Corporation, Systems Integration ." . . a wake-up call not for just marketing executives but for all members of leadership in an organization who need to understand and deliver on the simple axiom--the company that creates the highest customer value and best customer experience wins . . . a "must read" framework for discovering and delivering on a unique and distinguishing value position in the market." ----Jack Calhoun, CEO Accelare "Value-Based Marketing for Bottom-Line Success provides you with a targeted, five-step model for identifying the value expectations of your target customers, delivering that value, and then obtaining the feedback necessary to consistently measure and improve upon that value. This fresh approach to the time-proven principles and practices of value satisfaction and delivery will show you how to: Provide consistent and real value to each of your customers Make your value package superior to that of your competitors Maintain profitability while continuing to offer top customer value Tomorrow's industry leaders must start now to align their people, processes, and capital with the valueexpectations of their customers. Use the five-step model in "Value-Based Marketing for Bottom-Line Success to determine what those expectations are-- and both meet and exceed them, today and well into the future.
Just Enough Project Management How to successfully manage any project while eliminating bureaucracy and red tape The project-driven approach has proven its value, leading to spectacular results--projects delivered faster and at a more reasonable cost than ever before. Problem is, the project management process used for large projects is too cumbersome and bureaucratic for the projects most of us face, and is often more complex and costly than the problems it is designed to solve. Sound familiar? Just Enough Project Management integrates today's most effective project management information and tools into a uniquely straightforward process for managing small to medium sized projects. This valuable and timesaving manual will provide you with: A versatile four-step process to initiate, plan, control, and close your next project Customizable templates to help you get projects up and running with a minimum of wasted effort Tips, techniques, and war stories from the front lines of contemporary project management The fundamental goal of project management is to produce the desired results, on time and on budget. Let Just Enough Project Management show you how to get back to that goal and manage projects that successfully transform your objectives into immediate bottom-line results, instead of simply creating more projects.
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